How to maximise investment in exhibitions
12 Videos
-
5:93
Key benefits of exhibitions
Video 1 focuses on key benefits of exhibitions.
-
9:04
Introducing the sales ladder
Video 2 focuses on the sales ladder and its importance to the benefits of exhibitions. Also, how to decide which events are right for you.
-
5:69
Essentials and pitfalls of exhibitions
Video 3 focuses on the essentials and pitfalls of exhibitions both at home and abroad.
-
6:19
Budgeting and objective setting
Video 4 focuses on where most of the money goes, budgeting and setting SMART objectives.
-
5:98
How to identify leads at events
Video 5 focuses on how to identify leads.
-
4:74
Developing qualifying questions and e...
Video 6 focuses on questions to qualify and exit strategies to get away from people who aren’t a prospect.
-
6:25
Presenting your offering
Video 7 focuses on how to put your message across – benefits and elevator speech.
-
5:91
How to overcome objections
Video 8 focuses on overcoming objections and closing.
-
5:09
Events have 3 stages
Video 9 focuses on events having 3 stages and 3 things to focus on – pre-event marketing.
-
6:94
Preparing people pre-event
Video 10 focuses on pre-event people and stand design.
-
6:25
At and post event activities
Video 11 focuses on at and post event activities.
-
0:08
Congratulations - maximise investment
Congratulations on completing the course
What you'll learn
For most, the thought of cold calling sends shivers down the spine and they will do anything other than pick up the phone and start ringing potential customers.
This short course looks at how to generate leads (without cold calling!) and how to convert these leads into sales in a new business meeting. I have been working with many clients over the years and helped them to identify who their best clients could be and how to go about hooking them. So if you would like some new clients, and are not sure how to go about finding them, the small investment in this course could reap huge financial rewards for you.
Companies spend a fortune on trade exhibitions and yet, worryingly, research shows that 75% of companies believe they are not exhibiting effectively. I have spent years preparing companies to maximise their return on investment from trade shows, and this course focuses on the best practice and pitfalls.
Trade exhibitions at home and abroad provide fantastic opportunities to find new customers, cement relationships with existing clients and even conduct planning meetings with distributors. Some companies use exhibitions as their sole lead generation activity and then, between events, fulfil the business they have found. Having said that, many companies waste the opportunity and exhibitions can cost a fortune.
Most people worry about what to say, how to approach people and how to get away. I have been working with the Department for International Trade and numerous Trade Associations over the years to prepare companies to maximise their investment in exhibitions and not waste their money. This course looks at all the elements which can significantly increase your ROI and identifies the pitfalls which can cost you a fortune. By following this step by step course, you will prepare for your next key event and I know you will be more successful as a result, I strongly recommend this course to you.
If you would like my assistance and experience to help you plan your next exhibition, then upgrade to include 3 hours of mentoring time. I have helped so many companies over the years to find new customers and stop wasting money!
Purchase for £79 and gain access to the course for 90 days.